Hi, I’m Anusha
Hi, I’m Anusha
Hi, I’m Anusha
A data-driven UX designer at MathWorks
A data-driven UX designer at MathWorks
A data-driven UX designer at MathWorks



about me
about me
I graduated from Imperial College London with a First Class degree in Design Engineering. Currently, I work as a UX designer at MathWorks. I am committed to crafting innovative, efficient, and accessible data-driven digital solutions. My design philosophy centres on user-centric principles, ensuring that each creation addresses complex challenges while making a positive impact. With a proven track record in delivering effective solutions, I continually strive to enhance user experiences through thoughtful design and engineering.
I graduated from Imperial College London with a First Class degree in Design Engineering. Currently, I work as a UX designer at MathWorks. I am committed to crafting innovative, efficient, and accessible data-driven digital solutions. My design philosophy centres on user-centric principles, ensuring that each creation addresses complex challenges while making a positive impact. With a proven track record in delivering effective solutions, I continually strive to enhance user experiences through thoughtful design and engineering.
I graduated from Imperial College London with a First Class degree in Design Engineering. Currently, I work as a UX designer at MathWorks. I am committed to crafting innovative, efficient, and accessible data-driven digital solutions. My design philosophy centres on user-centric principles, ensuring that each creation addresses complex challenges while making a positive impact. With a proven track record in delivering effective solutions, I continually strive to enhance user experiences through thoughtful design and engineering.
design methodologies
design methodologies
In my design practice, I employ a comprehensive set of methodologies to ensure the creation of user-centric and effective solutions. These methodologies guide the design process from initial research to final implementation, ensuring that each project aligns with user needs and business objectives.
In my design practice, I employ a comprehensive set of methodologies to ensure the creation of user-centric and effective solutions. These methodologies guide the design process from initial research to final implementation, ensuring that each project aligns with user needs and business objectives.
In my design practice, I employ a comprehensive set of methodologies to ensure the creation of user-centric and effective solutions. These methodologies guide the design process from initial research to final implementation, ensuring that each project aligns with user needs and business objectives.
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1
User Research
User Research
Understanding users through interviews, surveys, and observational studies is fundamental to my design process, informing all decisions.
Understanding users through interviews, surveys, and observational studies is fundamental to my design process, informing all decisions.
Understanding users through interviews, surveys, and observational studies is fundamental to my design process, informing all decisions.
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2
Information Architecture
Information Architecture
Clear, logical information flow is crucial for intuitive navigation. I employ taxonomy design to classify and label content effectively, ensuring users can complete their workflows without frustration.
Clear, logical information flow is crucial for intuitive navigation. I employ taxonomy design to classify and label content effectively, ensuring users can complete their workflows without frustration.
Clear, logical information flow is crucial for intuitive navigation. I employ taxonomy design to classify and label content effectively, ensuring users can complete their workflows without frustration.
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3
Wireframing and Prototyping
Wireframing and Prototyping
I am an advanced Figma user, frequently using it to develop wireframes and interactive prototypes. These range from extremely low fidelity wireframes to realistic prototypes.
I am an advanced Figma user, frequently using it to develop wireframes and interactive prototypes. These range from extremely low fidelity wireframes to realistic prototypes.
I am an advanced Figma user, frequently using it to develop wireframes and interactive prototypes. These range from extremely low fidelity wireframes to realistic prototypes.
4
4
Usability Testing
Usability Testing
I am experienced with conducting usability tests. By observing users as they interact with my prototypes, I am able to prioritise features, observe usability issues and make data-driven improvements to enhance the overall user experience.
I am experienced with conducting usability tests. By observing users as they interact with my prototypes, I am able to prioritise features, observe usability issues and make data-driven improvements to enhance the overall user experience.
I am experienced with conducting usability tests. By observing users as they interact with my prototypes, I am able to prioritise features, observe usability issues and make data-driven improvements to enhance the overall user experience.
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5
Visual Design
Visual Design
I focus on creating visually appealing interfaces that align with brand identity while maintaining functionality and keeping accessibility at the core of my work.
I focus on creating visually appealing interfaces that align with brand identity while maintaining functionality and keeping accessibility at the core of my work.
I focus on creating visually appealing interfaces that align with brand identity while maintaining functionality and keeping accessibility at the core of my work.
coaching
coaching
As a graduate of The Henrietta Barnett School and Imperial College London with a degree in Design Engineering, I offer free, personalized coaching for Year 12 and 13 students looking to study design engineering. Whether you're looking for assistance with mock interviews, crafting compelling personal statements and portfolios, or just want to chat about what studying design engineering entails, I'm here to help. Each session is tailored to your unique needs to ensure you feel confident and prepared on your application journey.
As a graduate of The Henrietta Barnett School and Imperial College London with a degree in Design Engineering, I offer free, personalized coaching for Year 12 and 13 students looking to study design engineering. Whether you're looking for assistance with mock interviews, crafting compelling personal statements and portfolios, or just want to chat about what studying design engineering entails, I'm here to help. Each session is tailored to your unique needs to ensure you feel confident and prepared on your application journey.
As a graduate of The Henrietta Barnett School and Imperial College London with a degree in Design Engineering, I offer free, personalized coaching for Year 12 and 13 students looking to study design engineering. Whether you're looking for assistance with mock interviews, crafting compelling personal statements and portfolios, or just want to chat about what studying design engineering entails, I'm here to help. Each session is tailored to your unique needs to ensure you feel confident and prepared on your application journey.
“Anusha has been truly amazing with all her help and guidance for my child’s dream course. She was so patient, a great motivator. My child finally has an offer from Imperial for design engineering, all thanks to her kind support and guidance. Wouldn’t have been possible without her. In addition to guiding, she kept my child calm & inspired throughout the stressful process. I cannot recommend Anusha enough.”
“Anusha has been truly amazing with all her help and guidance for my child’s dream course. She was so patient, a great motivator. My child finally has an offer from Imperial for design engineering, all thanks to her kind support and guidance. Wouldn’t have been possible without her. In addition to guiding, she kept my child calm & inspired throughout the stressful process. I cannot recommend Anusha enough.”
“Anusha has been truly amazing with all her help and guidance for my child’s dream course. She was so patient, a great motivator. My child finally has an offer from Imperial for design engineering, all thanks to her kind support and guidance. Wouldn’t have been possible without her. In addition to guiding, she kept my child calm & inspired throughout the stressful process. I cannot recommend Anusha enough.”
Namita Bhargava
Namita Bhargava
Mother of a Year 13 student
Mother of a Year 13 student