The Challenge
Primary school teachers often struggle with effectively tracking student progress due to rigid, clunky systems that are not designed with their workflows in mind. These tools tend to be time-consuming and heavily reliant on manual data entry, making the process inefficient and taking valuable time away from teaching.
Users
Teachers
Goals
Identify students who need extra support early
Track academic and personal student progress
Pain Points
Feedback cannot be given on-the-go
Data entry is a manual & time-consuming process
Tracking is spread across multiple platforms
Headteachers
Goals
Gain an overview of pupil progress
Streamline tracking and payments
Ensure no child falls through the cracks
Pain Points
Multiple platforms and payments to manage
Struggle to get actionable insights from data
Risk of missing important concerns
Key Insights & Actions
Teachers are inputting data frequently, often under time pressure, so even small friction points can lead to inconsistency or avoidance. Streamlined, low-effort interactions are key to maintaining accurate and up-to-date records.
The system needs to reduce the need for multiple tracking tools
Schools often have to track a wide range of data - academic progress, behaviour, interventions - leading them to rely on multiple separate systems. This creates fragmentation, added cost, and inefficiency, highlighting the need for a more unified approach.
Clear, reliable overviews of each pupil’s learning journey are essential
Both teachers and leaders need to quickly understand how a pupil is progressing over time. This requires data to be presented in a way that is coherent, contextualised, and easy to interpret at a glance.
Data should be easily analysable at a whole-school level to support strategic decision-making
Headteachers rely on aggregated data to identify trends, gaps, and areas for intervention. The system should enable efficient analysis across classes, cohorts, and time periods without requiring complex manual work.
Decisions & Product Direction
1
Dictation is the primary way for teachers to record reflections
Teachers are the primary day-to-day users, responsible for capturing and updating student data. Any solution needs to fit seamlessly into their routines - quick, low effort, and intuitive - so tracking doesn’t become an added burden.
2
Automatic classification against curriculum targets will greatly save time
Reflections are mapped to curriculum standards, allowing tracking grids to be automatically prepopulated. This saves teachers significant time, particularly in more subjective subjects like PE and art.
3
All tracking needs should be managed in one platform
Schools need a single platform that supports all areas of student development, including academic progress, personal growth, and social development. Bringing this tracking into one place gives teachers and school leaders a more complete view of each child’s learning journey.
4
Filters and automatic report generation are more important for senior leadership
Headteachers need to filter progress data across different student groups, generate reports at any time, and access clear, data-backed insights to support decision-making.
Solution
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Positioning & Differentiation
We carried out a competitive benchmarking activity to understand how Classify can fit in the landscape of educational softwares
Key Findings
Clear opportunity for differentiation
Classify can differentiate itself through the dictation and smart classification features - neither of which are provided by existing softwares
Competitive pricing advantage
Classify offers broader functionality at a comparable or lower cost, strengthening its value proposition.

Early Validation & Industry Recognition
13
Beta Testers Signed Up
We have 13 teachers who are excited to be part of our beta testing cohort!
3
Pilot Schemes Confirmed
We have 3 primary schools who are ready to be part of our pilot scheme!


We are delighted to have been finalists in the Mayor’s Entrepreneurship and the AXA Startup Angel competitions in 2024!
Reflection & Next Steps
We are currently building our platform, ready for our first pilot - stay tuned!