Nice to meet you! 👋
Nice to meet you! 👋
Nice to meet you! 👋
I’m Anusha - a UX designer based in Cambridge, UK
I’m Anusha - a UX designer based in Cambridge, UK
I’m Anusha - a UX designer based in Cambridge, UK
My Story
My Story
I started out studying design engineering, driven by an early interest in human-centred design and how people interact with the technologies that they use.
What stuck was the problem-solving. The kind where you’re faced with something complicated, technical, and overwhelming - and your job is to make it feel clear, structured, and intuitive. That’s still the part I enjoy most.
Over the past few years, I’ve designed workflows for technical environments, helping users navigate tasks from code generation to machine learning. My focus has been on turning that complexity into experiences that feel usable, predictable, and thoughtfully designed.
I started out studying design engineering, driven by an early interest in human-centred design and how people interact with the technologies that they use.
What stuck was the problem-solving. The kind where you’re faced with something complicated, technical, and overwhelming - and your job is to make it feel clear, structured, and intuitive. That’s still the part I enjoy most.
Over the past few years, I’ve designed workflows for technical environments, helping users navigate tasks from code generation to machine learning. My focus has been on turning that complexity into experiences that feel usable, predictable, and thoughtfully designed.
The Journey So Far
The Journey So Far
2020
2020
Started MEng Design Engineering at Imperial College London
Started MEng Design Engineering at Imperial College London
2022 & 2023
2022 & 2023
UX design intern at MathWorks - parallel computing and AI teams
UX design intern at MathWorks - parallel computing and AI teams
2024
2024
Graduated with a First-Class degree
Graduated with a First-Class degree
2025
2025
UX Designer at MathWorks - AUTOSAR and code generation teams
UX Designer at MathWorks - AUTOSAR and code generation teams
How I Approach Design
How I Approach Design
I use a range of methodologies to design user-centred, effective solutions from research through to delivery
I use a range of methodologies to design user-centred, effective solutions from research through to delivery
Usability Testing
Usability Testing
Evaluating how users interact with complex workflows, identifying friction points, and iterating towards more intuitive solutions.
Evaluating how users interact with complex workflows, identifying friction points, and iterating towards more intuitive solutions.
Visual Design
Visual Design
Applying clear, consistent visual systems to support usability and reduce cognitive load in dense interfaces.
Applying clear, consistent visual systems to support usability and reduce cognitive load in dense interfaces.
Prototyping
Prototyping
Rapidly testing and refining complex workflows to validate ideas and reduce ambiguity before development.
Rapidly testing and refining complex workflows to validate ideas and reduce ambiguity before development.
Interaction Design
Interaction Design
Designing multi-step workflows, states, and interactions that help users move through complex tasks with clarity and confidence.
Designing multi-step workflows, states, and interactions that help users move through complex tasks with clarity and confidence.
Information Architecture
Information Architecture
Structuring complex systems and large sets of functionality into clear, logical, and navigable frameworks.
Structuring complex systems and large sets of functionality into clear, logical, and navigable frameworks.
User Research
User Research
Understanding how users navigate complex, technical workflows - uncovering needs, constraints, and real-world usage.
Beyond My Design Work
Beyond My Design Work
Alongside my design work, I spend time sharing what I’ve learned — through writing, coaching, and supporting others as they navigate their own paths into design.
Alongside my design work, I spend time sharing what I’ve learned — through writing, coaching, and supporting others as they navigate their own paths into design.
✍️
Blog
Blog
I write about UX, design thinking, and building a career in design - with a focus on helping young people discover and navigate their way into the field.
I write about UX, design thinking, and building a career in design - with a focus on helping young people discover and navigate their way into the field.
🎓
Coaching
Coaching
I support school students who want to study design engineering at university, helping them with applications, and developing confidence in design thinking.
I support school students who want to study design engineering at university, helping them with applications, and developing confidence in design thinking.
📂
Portfolio Reviews
Portfolio Reviews
I provide thoughtful, constructive feedback to help refine portfolios - focusing on clarity, storytelling, and how to present work with impact.
I provide thoughtful, constructive feedback to help refine portfolios - focusing on clarity, storytelling, and how to present work with impact.
Connect with Me
Connect with Me
Always happy to chat about design, share portfolio reviews, or grab virtual coffee!
Always happy to chat about design, share portfolio reviews, or grab virtual coffee!
Send me a message!